Classy and tasteful graphic design is essential for building a magnetic image and a solid brand identity. It establishes trust in your product. Shopping for a bargain basement designer to build your brand can sometimes result in one of two unhappy outcomes: Either you're stuck with an inexperienced designer who can't present your product in a creative and professional way, or you're the victim of too much graphic design!
So What Exactly is "Too Much Graphic Design?"
In reality, many graphic designers are itching to show off their talents with Photoshop and Illustrator, augmented by a generous helping of filters and plug-ins. The problem is that too many special effects create chaos. They defeat the purpose of highlighting your brand. When everything is special, then nothing is special. Too many graphics guarantee one thing: Your product gets lost in the jumble.
Magazine ads for liquor pose a classic example of high quality graphics. The bottle (or brand) takes center stage. The first thing you notice is a beautiful bottle that's almost irresistible. The background merely compliments the appeal of the bottle with a sprinkling of well-chosen graphics.
On the other hand, an inexperienced designer might go a bit nuts with background graphics. Result? The star of the show -- your brand identity -- gets lost in the shuffle!
Simplicity Sells Your Products or Services!
Corporate Design is really about simplicity. Why? It sells. Although the rule of graphic design is that there are no rules, focusing on the product and complimenting it sparingly with graphics is a time-tested way to grab a consumer's attention, sell a product, and see a profitable return on your investment.