You just spent six hours working on this design for a new client and you are one million percent sure that it's going to blow their minds. Sitting at your desk you occasionally take a miniature break to lean back in your thirty dollar walmart office chair and stare at your computer screen.

The red pill or the blue pill? Deeper down the rabbit hole we go.

We all know that when you have a company, you also need a good logo to represent your business. After all, a well recognized logo design installs trust in your company's brand. New companies should know what to look for when shopping around for a quality logo because it will define your business for many years. Good or Bad.

I recently overlooked a great product that works because of the package design. Not only did I need this product, but I had this product in my hands several times before putting it back on the shelf. Basically, I judged a book by it's cover.

Classy and tasteful graphic design is essential for building a magnetic image and a solid brand identity. It establishes trust in your product.

Shopping for a bargain basement designer to build your brand can sometimes result in one of two unhappy outcomes: Either you're stuck with an inexperienced designer who can't present your product in a creative and professional way, or you're the victim of too much graphic design!

I swear one day I'm going to write a book about this subject. It seems I have come across so many designers over the years that don't share my perspective of the subject. Graphic Design is something I have always been drawn to, even as a child, so one could understand that my passion for it is overly strong.